ABOUT US
We use the power of human nature to fuel every organization.
We're commited to helping organizations find people who will love their jobs and unlock higher levels of self-awareness, performance and purpose.
Founded on family.
After spending many years working in clinical psychology, CEO, Rick Breden, shifted to organizational psychology and founded Behavioral Essentials in 2006. The business model was unique: to introduce principles of family therapy to companies after realizing that all companies are made up of groups of people who function in many ways like a family. From the language in our reports to our in-person interactions, we treat our clients like family.
Our mission is to help a lot of people.
Today, our mission has stayed the same: help a lot of people be happier and more successful. Through our behavioral matchmaking and coaching, we are commited to helping organizations find people who will love their jobs and helping them unlock higher levels of self-awareness, performance and purpose.
Our Core Values
Interconnectivity
Interbeing is the understanding that nothing exists separately from anything else. We are all interconnected.
-Thich Nhat Hanh
Helping Others
The best way to find yourself is to lose yourself in the service of others.
-Mahatma Gandhi
Wholesomeness
Good for you. Good for me. Sustainable.
-Rick Breden
Commitment
Commitment is an act, not a word.
-Jean Paul-Sartre
Nature
Look deep into nature, and then you will understand everything better.
-Albert Einstein
Excellence
If you focus on success, you’ll have stress. But if you pursue excellence, success will be guaranteed.
-Deepak Chopra
Family
Family and friendships are two of the greatest facilitators of happiness.
-John C. Maxwell
Depth
It is not length of life, but depth of life.
-Ralph Waldo Emerson
Learning
Learning is a constant process of discovery- a process without end.
-Bruce Lee
Experiences
Life is about creating and living experiences that are worth sharing.
-Steve Jobs
Our People
Rick Breden
President & CEO
PhD in Clinical Psychology from Purdue, founded New Light Counseling Centers, studied hypnosis with Milton Erickson & is a student of The Way of Nature .
Bob Carilli
CTO
B.S. from SDSU, Digital Transformation Pioneer, started his professional career working as a producer on AT&T’s first Summer Olympic Games website.
Ben Utecht
Chief Culture Officer
NFL Super Bowl Champion, Corporate Leadership Coach & Speaker, Author, Franchisor, and Tony Dungy Uncommon Leader Award winner.
Lauren Breden
Creative Director
Masters of Music in vocal performance, has a fresh eye for art and design, has traveled the world singing in choirs and is also Rick’s oldest daughter.
Chu Shin
Senior Management Coach
Experienced senior management coach, expertise in real estate, cultural attractions, service industries and the for-profit education sector, Board Director of Love and Care International.
Arti Bagga-Chopra
Senior Management Coach
B.S. in Psychology, M.A. in Higher Education & Leadership, Master Practitioner of Neuro-Linguistic Programming (NLP), Time Line Therapy® & Hypnotherapy.
Maia Johnston
Learning & Development
M.S. in Digital Marketing & Graduate Certificate in Educational/Instructional Design from Full Sail University, expertise in curriculum development, employee engagement and operations.
Ready to join the family?
Contact us today to find out how we can help you transform your organization through our tools and people.